Online Marketing Services

Search Engine Optimization (SEO)

SEO is required to optimize your website and to showcase your products, services and solutions on the front page of Google and other leading search engines.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Benefits

  • Increase Traffic and Visitors to your Website.
  • Better Search Engines Visibility.
  • Improve Business Productivity.
  • Takes your Business to the Next Level.
  • Get Known Globally and Locally.

Measuring ROI

  • Traffic is the amount of visitors or hits your website gets
  • Keyword ranking metrics
  • Page Ranking
  • Back links
  • Conversions are website visitors who turn into customers

Social Media Optimization (SMO)

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends.

Social Media Marketing(SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Blogging, LinkedIn, and YouTube etc… Facebook Twitter LinkedIn Google+ Pinterest YouTube Blogging etc

Pay-Per-Click (PPC)

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

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